90% of participants said they have never used dog walking applications before.
80% said they would trust their pets with other pet owners, as they believe they’ll be treated fairly.
70% said they rate level of expertise and trustworthiness highly when finding a dog walker.
Love in sharing: We would leverage the power of community to turn users into brand ambassadors.
Safety concerns: Concerns with safety, trust and friendliness would be addressed by giving users the option to only connect with people they want to.
User types: We realised we had a diverse user group, with out primary target audience being dog owners.
Indigenous apps: There were none at the time, and this was almost strange to participants.
The goal for the UI design of the app was for it to feel, young, vibrant, happy and safe. The typography and other design elements also had to speak to the vibrant and happy theme of the application.
One of the biggest takeaways from this project was rethinking the problem statement, and coming up with a product that solves an actual problem - based on user research and competitor analysis.
Product design is an iterative process and is about solving problems for the users. An app shouldn’t just look pretty, but speak to the needs of users and solve their problems.
As a step further, we’ll introduce more security options/features as the app involved people, and relationships.
I learned a lot, from doing this project, majorly improved my research skills, and learned a ton of new UI tricks on Figma. I also practiced the new updates to Figma Auto layout and made sure the app was super responsive and ready for developer handoff.
