SENDZEN
SENDZEN
Digitising Last-Mile Delivery with Sendzen Mobile App
Digitising Last-Mile Delivery with Sendzen Mobile App
Digitising Last-Mile Delivery with Sendzen Mobile App
My role
User Researcher, UX Designer, UI Designer
Deliverables
UX Research, High-fidelity Designs, Style Guide
Year
2022
My role
User Researcher
UX Designer
UI Designer
My role
User Researcher
UX Designer
UI Designer
My role
User Researcher, UX Designer, UI Designer
Deliverables
UX Research
High-fidelity designs,
Style Guide
Deliverables
UX Research
High-fidelity designs,
Style Guide
Deliverables
UX Research, High-fidelity designs, Style Guide
Year
2022
Year
2022
Year
2022



Project overview
Project overview
Sendzen was created to address the daily challenges that typical Lagosians encounter when sending and receiving packages. These issues include unreliable delivery options, vague timeframes, insufficient tracking, vague estimates, and inadequate monitoring.
Sendzen was created to address the daily challenges that typical Lagosians encounter when sending and receiving packages. These issues include unreliable delivery options, vague timeframes, insufficient tracking, vague estimates, and inadequate monitoring.
Sendzen was created to address the daily challenges that typical Lagosians encounter when sending and receiving packages. These issues include unreliable delivery options, vague timeframes, insufficient tracking, vague estimates, and inadequate monitoring.
On-demand delivery
Real-time tracking


Ongoing Order
798B4KV2D
Wale is on his way to drop-off location
4 mins remaining




On-demand delivery
Real-time tracking


Ongoing Order
798B4KV2D
Wale is on his way to drop-off location
4 mins remaining




Real-time tracking
On-demand delivery

Ongoing Order
798B4KV2D
Wale is on his way to drop-off location
4 mins remaining


What users struggled with
What users struggled with
What users struggled with
Onboarding: Users wanted to quickly use the app without the complexity of signup forms.
Onboarding: Users wanted to quickly use the app without the complexity of signup forms.
Onboarding: Users wanted to quickly use the app without the complexity of signup forms.
Delivery on Demand: Users wanted to seamlessly get a rider to deliver packages in few steps.
Delivery on Demand: Users wanted to seamlessly get a rider to deliver packages in few steps.
Delivery on Demand: Users wanted to seamlessly get a rider to deliver packages in few steps.
Safety and Security: The ability to select delivery preferences, reject rides and end trips.
Safety and Security: The ability to select delivery preferences, reject rides and end trips.
Safety and Security: The ability to select delivery preferences, reject rides and end trips.
Quality Control: Users desired the ability to view riders’ ratings, leave ratings and feedback on trips.
Quality Control: Users desired the ability to view riders’ ratings, leave ratings and feedback on trips.
Quality Control: Users desired the ability to view riders’ ratings, leave ratings and feedback on trips.



Order a Sendzener
Order a Sendzener
In response to these challenges, intuitive features like real-time tracking, smart-pairing and custom delivery options were introduced. Competitor products and industry standards were studied to get a better sense of what was obtainable, and leverage on the pitfalls of existing competitor products to position ours competitively in the market, and gain users acceptance.
In response to these challenges, intuitive features like real-time tracking, smart-pairing and custom delivery options were introduced. Competitor products and industry standards were studied to get a better sense of what was obtainable, and leverage on the pitfalls of existing competitor products to position ours competitively in the market, and gain users acceptance.
In response to these challenges, intuitive features like real-time tracking, smart-pairing and custom delivery options were introduced. Competitor products and industry standards were studied to get a better sense of what was obtainable, and leverage on the pitfalls of existing competitor products to position ours competitively in the market, and gain users acceptance.









Quick signup
Sendzen offers a quick and seamless signup process, allowing users to sign up with their phone or Google account and start making requests in just a few simple steps.


On-Demand delivery
Implementing a range of delivery options based on the size and type of package. With advanced geo-location technology, users can enjoy real-time tracking every step of the way.


Quality control
Implementing through robust security protocols, allowing users to terminate trips at their discretion and provide valuable feedback through rider ratings and reviews.






Quick signup
Sendzen offers a quick and seamless signup process, allowing users to sign up with their phone or Google account and start making requests in just a few simple steps.




On-Demand delivery
Implementing a range of delivery options based on the size and type of package. With advanced geo-location technology, users can enjoy real-time tracking every step of the way.




Quality control
Implementing through robust security protocols, allowing users to terminate trips at their discretion and provide valuable feedback through rider ratings and reviews.


Quick signup
Sendzen offers a quick and seamless signup process, allowing users to sign up with their phone or Google account and start making requests in just a few simple steps.


On-Demand delivery
Implementing a range of delivery options based on the size and type of package. With advanced geo-location technology, users can enjoy real-time tracking every step of the way.


Quality control
Implementing through robust security protocols, allowing users to terminate trips at their discretion and provide valuable feedback through rider ratings and reviews.









Results and Learnings
Results and Learnings
Users praised the app for its simple signup process, flexible delivery scheduling, and intuitive interface with clear iconography. They appreciated being able to choose from multiple delivery options and valued the real-time tracking feature, even though it was less intuitive compared to competitors. The built-in support feature was also commended for effectively addressing user concerns.
Users praised the app for its simple signup process, flexible delivery scheduling, and intuitive interface with clear iconography. They appreciated being able to choose from multiple delivery options and valued the real-time tracking feature, even though it was less intuitive compared to competitors. The built-in support feature was also commended for effectively addressing user concerns.
Users praised the app for its simple signup process, flexible delivery scheduling, and intuitive interface with clear iconography. They appreciated being able to choose from multiple delivery options and valued the real-time tracking feature, even though it was less intuitive compared to competitors. The built-in support feature was also commended for effectively addressing user concerns.
However, users suggested adding in-app notifications to keep them updated on trip progress without needing to log in repeatedly. Incorporating this feedback could significantly enhance the app’s user experience and overall satisfaction.
However, users suggested adding in-app notifications to keep them updated on trip progress without needing to log in repeatedly. Incorporating this feedback could significantly enhance the app’s user experience and overall satisfaction.
However, users suggested adding in-app notifications to keep them updated on trip progress without needing to log in repeatedly. Incorporating this feedback could significantly enhance the app’s user experience and overall satisfaction.
SEND AN EMAIL 👇🏾
thelmaazonobi23@gmail.com
Digital product designer
Based in the UK 🇬🇧
DESIGNED BY THELMA WITH. 💜
SEND AN EMAIL 👇🏾
thelmaazonobi23@gmail.com
Digital product designer
Based in the UK 🇬🇧
DESIGNED BY THELMA WITH. 💜
SEND AN EMAIL 👇🏾
thelmaazonobi23@gmail.com
Digital Product Designer
Based in the UK 🇬🇧
LET'S CONNECT
DESIGNED BY THELMA WITH. 💜